Event Details

Social networking has become an integral part of nonprofits’ online strategy, according to a survey recently conducted by NTEN, Common Knowledge, and ThePort.  In this online survey conducted in March, 2009, 929 respondents representing nonprofits of all sizes and from multiple vertical segments indicate that nearly three-quarters (74.2%) have a presence on Facebook, and 30.9% have one or more social networking communities on their own web site.

In this session, we’ll present the highlights from the survey, including analysis and interpretation of essential questions such as:

• Besides Facebook, which commercial social network sites are nonprofits using most?
• How many members do nonprofits have on their social network communities?
• How are nonprofits marketing their social network sites?
• Are nonprofits successfully getting revenue from social networks?
• How are nonprofit peers resourcing social networks efforts?

Join us for an animated discussion of these points and others that will help create the industry’s first benchmark of social networking for nonprofits.

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