Event Details

In this session, the importance of regular account monitoring and evaluation will be discussed. We'll dive into various strategies you can use to monitor and evaluate performance, ranging from simple account check-ins to custom reports. Google Analytics will be a major focus here, as use of this tool with your AdWords account is critical to the success of your online efforts.

> Purchase the Recording!

(Please note that this is the second webinar in the 4-part webinar series - Google Grants Advanced Series: Maximizing Your Google Grant To Meet Your Organization's Goals.  Sign up for the whole series at a discounted rate and receive a recording of the first webinar.)

Presented by: The Google Grants Team

Event Materials

Great Analytics blogs:

• http://www.kaushik.net/avinash/
• http://www.roirevolution.com/blog/
• http://www.epikone.com/blog/
• http://www.lunametrics.com/blog/

Web Analytics: An Hour a Day Book

You Tube Video: Aggregation of Marginal Gains by Avinash Kaushik