Drip. Drip. Drip.

Is this the way you communicate with members, donors and other supporters? You've taken the time to build a solid list of supporters, and now you're sending email blasts as issues arise. Sometimes it's 2 days between messages, and soemtimes it's two months.  If this sounds like you, you're probably getting some value out of your email messages, but you can get a lot more value from your list when you implement a planned campaign designed to take your readers deeper into the issues you stand for.

You’ll get the most out of these sessions if:

• You have timely issues and actions that need to be communicated out
• You have two weeks for planning and execution of a campaign
• You are able to integrate (or link email) communication with online fundraising and web pages

• Understand the difference between an email blast and a campaign
• Know how to determine which approach to use for future opportunities
• Have a template to help plan campaigns
• Learn which indicators and measurements to focus on

Session Series Include:

• Campaign Anatomy & Planning (06/03/09 at 11am PT)
• Content & Design (06/10/09 at 11am PT)
• Analysis & Follow Up (06/17/09 at 11am PT) 

Presented by: Firefly Partners