Meaningful Reporting: How to Understand Your Data and Use it to Drive Better Fundraising Results

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Cost: $30 for Members / $60 for Nonmembers
04/07/2009 11:00 am
04/07/2009 12:30 pm
US/Pacific





Event Details

Your nonprofit collects lots of data and you want to use it in a way that actually provides business intelligence and a consistent, historically relevant barometer for your performance and provides indicators of future opportunities. Just knowing your "bounce rate" or "action rate" is cool, but only is meaningful in a context that is consistently measuring things against your strategic objectives. Organizations need a coherent methodology behind what they report on and how that distinguishes between metrics that are tactical indicators (i.e. open rate, bounce rate, demographic response rates, etc.) and strategic end goals (dollars raised, actions taken).

In this webinar, you'll learn:
  • The concept and value of predictive modeling to identify key opportunities in the database.
  • How to put your data in context and accurately measure against your objectives.
  • A coherent methodology between the tactical and strategic goals.

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Presented by: Matt McCabe, Vice President of Community, Orange Leap. Matt is one of today’s leading nonprofit consultants, with nearly a decade and a half of experience helping charitable organizations around the world optimize their online marketing and fundraising, integrated marketing, business process and organizational strategy, direct mail, and media and print campaigns.

His clients have included a “who’s who” of nonprofits, among them, World Vision, The Children's Society (UK), Tearfund, The ONE Campaign, American Red Cross, UNCF-the United Negro College Fund, Jewish National Fund, National Wildlife Federation, National Association of Realtors and Habitat for Humanity.

At Orange Leap, Matt is in charge of cultivating a vibrant community to ensure that all users get the most value from the company’s open source software and can easily partner with one another on development as well as share applications and knowledge.

Prior to Orange Leap, Matt was a Principal Consultant for Convio, the online constituent relationship management (CRM) company. Before Convio, Matt was Director of New Media at London-based Premier Media Group, where he helped implement a CRM system across the company’s properties, including several radio stations, an online television channel and four print magazines.

A recognized industry expert, Matt is a frequent speaker at nonprofit conferences and also writes for nonprofit trade publications and Web sites. He is on the Board of Directors of Cambridge, Mass.-based The Pendulum Project, which empowers grassroots organizations that support children in AIDS-affected regions of sub-Saharan Africa. Additionally, Matt is a member of the Institute of Direct Marketing in London. He holds a Bachelor of Arts degree in English and Philosophy from Wheaton College.

Event Materials

Webinar_Meaningful_Reporting_Slides.pdf

Webinar_Meaningful_Reporting_Slides.pdf - 1019.39 KB