Let’s face it, the proof of your email success is in the proverbial pudding.  But what should you track and what should you test so that you can continuously improve?  Join us again with the folks from Obama for America to learn what they tested and how they measured the ROI of their online campaigns.

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(Please note that this is last webinar of the 4-part webinar series, Step Up Your Email Marketing.) 

Presented by:  Dave Leichtman, Director of Analytics & Technology, Blue State Digital (BSD) and Lauren Miller, Director of Email, Blue State Digital (BSD)

Dave Leichtman helps our strategy clients succeed through critical data analysis, examing all aspects of our clients' online strategy by-the-numbers to ensure growth. He is also responsible for the strategy team's internal technical project management and development. He has extensive experience with online communities and project development as well as a wide-ranging technical background. Previously, he was vice president of a Web consulting firm that helped universities and small cities create online communities. He has also served as an assistant to the Vice President for IT at the University of Oklahoma, and as director of online communities there and at William and Mary.

Dave is an active Arlington Democrat and is very active in Virginia politics. He was a head volunteer organizer for the Webb for Senate campaign and continues to spearhead volunteer organization efforts in Virginia. He holds a B.S. in physics, computer science, and mathematics from William and Mary, and a M.S. in physics from the University of Washington.

If you subscribe to progressive email lists, chances are you know Lauren Miller’s work. As a Senior Strategist and Director of Email Programs at Blue State Digital, Lauren has developed online communications, outreach, and social networking programs for over 50 clients, including the Democratic National Committee, Senator Ted Kennedy, Wal-Mart Watch and the American Red Cross. Prior to joining BSD in 2005, Lauren served as State Volunteer Coordinator for the California Democratic Party. She holds a B.A. in Political Science and Middle Eastern and North African Studies from the University of California, Los Angeles.