Storytelling: Tapping the Power of Narrative
Event Details
Since we first began talking to each other, telling stories has been an effective way to capture attention, engage an audience, and motivate them to act. In the public interest sector, though, translating complex issues, goals that are often intangible, and abstract ideas into a good story can be a daunting challenge. Modern technology has given us shiny new tools to help us communicate – from PowerPoint to podcasts – but in our fervor to remain current (and appear professional) we often ignore our natural inclination to tell a good story. In this one-hour webinar, Andy Goodman will explain why he believes storytelling is the single most powerful communication tool you possess, and he will offer specific ways your organization can use stories to advance your mission.
Presented by: Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with the book, Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field. He has been invited to speak at Harvard’s Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, as well as at major foundation and nonprofit conferences. In 2007, he was selected by Al Gore to train 1,000 people who are currently conducting presentations on global warming throughout the US and around the world. And in 2008, he co-founded The Goodman Center to offer online versions of his workshops. To learn more about his work, please visit www.agoodmanonline.com and www.thegoodmancenter.com.
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