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We all feel more compelled to respond when there is a good story to back the action. How can we use our stories in email form to produce action?  Join us for this exciting discussion of the art of storytelling in email!  You'll learn some tricks you can use to keep your stakeholders engaged with your causes online.

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(Please note that this is the third webinar in the 4-part webinar series, Step Up Your Email Marketing.)

Presented by: Heather Fignar, VP, Internet Strategies, NPAdvisors.com

Heather believe that the best untold story about America is the culture of philanthropy - how generous individual Americans are. As VP, Internet Strategies with NPAdvisors.com/ Amergent, she wants nonprofits to raise more money, more efficiently because their donors feel passionate about the mission.

That desire drives her as she works with clients to formulate internet strategic plans, performs audits on current websites, and develops email communications and integrated marketing ideas. Heather has worked extensively on integration of the web with brand, mission and donor communications, including direct response television and direct mail.

She is just as passionate about using good data to make good business decisions. To Heather, the technology, tracking and statistics are fun only when they help nonprofits make better decisions and raise more money.

Heather believes that online best practices can be implemented in every size nonprofit. She has worked with nonprofits like Save the Children, Catholic Relief Services, TMJ Association, Bideawee, and USA for UNHCR.

Prior to her work with NPA, she spent time as Interactive Communications Manager for Christian Children's Fund, growing their online program, managing and implementing site rebuilds, a global extranet, acquisition methods, and developing email newsletters and campaigns.

Heather holds an MPA - Nonprofit Management from Virginia Commonwealth University. She is a proud alum of Houghton College where she completed her BA. She loves to travel.

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