Tactics for Finding More Online Donors, Members and Advocates: When Organic List Building Tactics Aren’t Enough

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Cost: $30 for Members / $60 for Nonmembers
03/16/2009 11:00 am
03/16/2009 12:00 pm
US/Pacific





Event Details

Now that you know who your online stakeholders are, your task is to find more of the same.  Join us for an overview of tactics you can use to grow your online list.  Email list building can be controversial. However, if done gracefully and with best practices in place, can lead to higher conversion rates and new engaged users. We'll take a closer look at options such as email list rental, chaperoning and a few more.

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(Please note that this is the second webinar in the 4-part webinar series, Step Up Your Email Marketing.)

Presented by: Alia McKee, Principal, Sea Change Strategies. Alia helps non profit clients innovate engaging, inspiring, and successful online fundraising, advocacy and marketing campaigns. Currently she works with the Monterey Bay Aquarium, Environmental Defense Fund, the International Rescue Committee,  and Conservation International among others. Alia holds a masters degree in public policy and communications from the LBJ School at the University of Texas at Austin.

Event Materials

StepUp_03.16.pdf

StepUp_03.16.pdf - 1.25 MB

Acquisitions_Metrics.xls

Acquisitions_Metrics.xls - 21 KB