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Getting to Know Your Online Stakeholders: Who are They and What Do They Want from You?
We’ve all heard the news click-throughs and open rates are down. You know you need to be more targeted in your email marketing efforts and send relevant messages to your stakeholders. But how? First you need to get a handle on your list. Who are your donors, members, and activists and what do they want from you? Join us for an overview of how to create an online customer profile so that you can better segment your stakeholders. We’ll also offer suggestions on how to append demographic data to your file to fill the holes in your online data.
Our apologies but the recording of this webinar is unavailable. Please see 'Event Materials' for the webinar slides.
(Please note that this is first webinar of the 4-part webinar series, Step Up Your Email Marketing.)
Presented by: Jocelyn Harmon, Director of Business Development for Triplex Interactive, a division of InfoGROUP. Triplex Interactive provides nonprofit marketers like ASPCA, DCCC, EMILY's List, League of Conservation Voters, National Wildlife Federation and Sierra Club with the data they need to power their online programs. Core services include email, data and social networking appends. Jocelyn is speaks regularly on the topic of social media for social change and is the author of Marketing for Nonprofits, an Alltop blog . She received her B.A. in Literature from New York University and her M.A. in Sociology from the University of Washington.