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Optimizing your keywords, ads, and campaigns is key for your Google Grants account. To really maximize your optimization, you also need to know how to monitor and evaluate your account's performance. In the final session of the series, we'll look at how to evaluate performance within your Google Grants account to make better decisions when optimizing. We'll also explore how to evaluate performance with Google Analytics, an analytics program that is useful for your AdWords account and beyond!

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Presented by: The Google Grants Team

(Please note that this is 5 of 5 in the Google Grants Series.)