Optimizing Keywords in AdWords

Cost: $30 for NTEN Members, $60 for Non-Members
09/19/2008 11:00 am
09/19/2008 12:30 pm
US/Pacific





Event Details

In this session, we'll present strategy on how to maximize your Google Grants account by optimizing your keyword lists. This includes evaluating keyword performance and refining your keyword lists, by both expanding on high-performing terms and editing or deleting keywords that are not working well. We'll take a look at helpful tools to ensure your keywords are as targeted as possible for your organization.

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Presented by: The Google Grants Team

(Please note that this is 2 of 5 in the Google Grants Series.)

Event Materials

Keyword Matching Options

Google Grants & Quality Score

Optimizing Keywords in AdWords.pdf

Optimizing Keywords in AdWords.pdf - 640.96 KB