Event Details

Your organization uses your site to communicate many messages to many audiences. But with so much content, how can you design a site that truly generates results by getting each audience to do what you want them to do? In this webinar, we'll reveal tricks of the trade to optimize your site for results from your audiences using nonprofit websites as examples. And you just might be surprised what some simple changes can accomplish.

Session Takeaways:

• User testing: Critical…and not so scary after all
• Effective brand presentation: "What you do" versus the "mission statement"
• Creating compelling and contextual calls to action: Refining the "ask"
• Effective layout: Space use and visual priorities
• Featuring: Reviews of nonprofit sector websites

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Presented by: Kira Marchenese, Environmental Defense, Sarah Haug, Sea Change Strategies, Dottie Hodges, Northridge Interactive, and Susan Finkelpearl, Free Range Studios

Event Materials