Event Details

Online Direct Marketing 101 & 201: New Integrated Fundraising Case Studies

We have lots of data on online and integrated fundraising, and will be sharing recent examples and dig into the nitty gritty of what works. How can mini-sites, direct email asks and eNewsletters live in harmony? What needs to be on your home page to make a campaign successful? Join Jeff Patrick, President of Common Knowledge as he rehashes glorious victories (and admits mistakes) and walk away with great examples to inspire your strategy.

In this 2-part series, the participant will learn how to:

• Apply best practices to online direct marketing campaigns
• Cite examples of online direct marketing campaigns
• Discuss the various components of an online direct marketing campaigns

Online Direct Marketing 201: Advanced Case Studies

In this webinar, we’ll outline advanced analytics for an integrated campaign. We’ll describe online list-building, cultivation, and solicitation for integrated campaigns and go into the specific how-tos for each type of campaign. Participants will hear examples for the concepts as well as metrics.

>Purchase the Recording!

(Please note that you must register for Online Direct Marketing 101 separately.)

Presented by: Jeff Patrick, President of Common Knowledge, brings nearly a decade of experience assisting over 100 nonprofits with their Internet initiatives. Working with large national and regional organizations, Jeff pioneered tools and software for online fundraising, email communication, advocacy, and outreach. Jeff focuses on assisting clients with strategic planning , website development and online campaigns

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