mFundraising: Fundraising on Mobile Phones

Event type: Webinar
Cost: $25 for NTEN Members, $50 for Non-Members
NTEN
03/06/2008 - 12:00pm
03/06/2008 - 1:30pm
US/Pacific

Event Details

Mobile phones aren’t just for calls anymore. Text messaging and web-enabled phones have made it possible for individuals to donate via their cell phone. In this session, we’ll explore how mobile fundraising works from both a user and an implementation perspective. Then, we’ll discuss what it takes to implement a campaign, as well as the challenges and opportunities for using mobiles to augment your fundraising strategies.

Takeaways:

1. How a mobile fundraising campaign works
2. Challenges and opportunities
3. Costs and needs to implement

> Purchase the Recording!

Presented by:

  • Katrin Verclas, Co-Founder and Editor, MobileActive.org
  • Tony Aiello, Senior VP Business Development, Mobile Accord, Inc.
  • Jed Alpert, CEO, Mobile Commons
  • Jeffrey J. Slobotski, Manager, Marketing & Sales, United eWay
  • Catherine Geanuracos, Interactive Strategy, Live Earth

 

 

Event Materials

Webinar Links
  • MGive - Site for the launch in April of the mGive program
  • The United Way campaign was written up on MobileActive here:

MGiving.ppt

MGiving.ppt - 1.4 MB