There’s always a reason your organization develops a piece of content. Somebody, at some point, thought it would be useful. Content, after all – be it text, images, video, or a combination of mediums – helps you connect with your supporters and engage them in your mission. Without a strategy behind it, however, creating more content may just confuse your constituents, who may get lost in the clutter rather than taking the intended action. By providing users with the content they want, when they want it, in the form they want it, you prime them to take actions that will be valuable to your organization.
Join Michaela Hackner and Brett Meyer to learn how to develop a strategy, backed by tools you already have, that aligns your entire organization to put content first. Learn more »