NTEN Lab: Data-Informed Nonprofits (Portland, OR)

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Continent: North America
Tags: data nten lab

Your nonprofit’s compass should be informed by data. Data-informed nonprofits make strategic decisions not just with experience and instinct, but with metrics and trends collected over time that align with their organizational goals and mission.

The benefits of strategic data management for nonprofits are significant. Interest groups can use it to inform voting records of political candidates, community groups can use it to understand what areas need more access to recreational facilities, or a network of preschools can share their data to spot common behavior patterns. Every organization produces different kinds of data, but it's how the organization uses it to show its impact and inform critical decisions that makes the data valuable. 

Why you should attend:

The NTEN Lab is an in-person, collaborative space for shared learning, and an opportunity to connect with your peers to explore different ways to identify and strategically use your organization’s data. You'll learn how to find the data you're already producing, how you can use the data to show your impact, and how to plan future decisions based on the data you have instead of the way you feel.

In addition to breakfast and lunch, attendees will also receive a complimentary hard copy of our recently published e-book, Collected Voices: Data-Informed Nonprofits

Attendees will learn how to:

  • Create goals that can be measured and reported to your audience
  • Gather the data you need when you're short on time
  • Identify the best ways to collect, aggregate, analyze, and really use your data
  • Foster a culture of data-informed decision making across your team and in your organization

Who should attend: 

This Lab is for nonprofit staff members that are interested in learning how to make data-informed decisions in their organization. It is a good fit for nonprofit decision makers across all departments, especially those who are in charge of preparing, or contributing to, their organization's strategic planning process, or annual plans.


Michelle Chaplin is the Senior Manager of Online Fundraising at PBS, where she manages fundraising, communication and digital marketing initiatives, and supports PBS member stations to improve their online and overall fundraising programs. She has more than nine years of experience in marketing and fundraising in the nonprofit sector. Michelle regularly collects and analyzes data to measure and improve the success of fundraising and marketing initiatives, and has given several presentations on marketing, fundraising and data.

Aaron Lee has spent the past 14 years helping organizations of all types leverage data to make better decisions. A Partner in YouGov's custom research group, his expertise lies primarily in the design, execution and analysis of primary research (both quantitative survey work, as well as qualitative interviewing and focus groups). Aaron believes that just about anything can be measured, and that all groups can benefit from the use of research to learn, improve, and track progress towards their goals.

Matt Koltermann has over a decade of diverse experience in online marketing, technology consulting, and international development. As a Drupal Support Engineer at Acquia, Matt works with major nonprofits and corporations to improve the performance of their websites, manage their hosting infrastructure, and troubleshoot challenging technical issues. Prior to Acquia, Matt spent years in the nonprofit sector at international organizations such as Idealist.org and Action Against Hunger specializing in web project management, online fundraising, and data wrangling with a unique blend of marketing savvy and technical know-how. Matt has also been a micro-enterprise advisor as a Peace Corps volunteer in Kenya, is a member of the steering committee for the 2014 Nonprofit Technology Conference, and believes in the power of data to influence decision makers and tell stories that matter.

In 1994, Brett Meyer did 50,000 pull-ups to win a $20 bet. He brings this same level of drive to his communications consulting. As ThinkShout's content strategist, Brett helps clients craft compelling messages and measure the success of their digital campaigns. Brett began his career as a dot-com software developer. He and his wife then spent two years in Mali with the Peace Corps, where he trained grassroots organizations in technology and media. Following this experience, Brett served as Communications Director at the Nonprofit Technology Network for six years, helping grow NTEN’s community from a few thousand to over 50,000 participants. Having worked in the nonprofit sector for so long, he has a deep understanding of the communications and metrics challenges his clients face.

Ash Shepherd works in the areas of Strategy & Process with Minds on Design Lab. He brings with him 16+ years of experience working with and for nonprofits in the areas of online communications strategy and process management, social media engagement, youth program development and social work.

Ash’s commitment to the nonprofit technology sector is apparent. He spent three years on the editorial board for NTEN’s online publication, Change, and is a co-author of the Social Media Road Map. He also co-managed the Portland, Oregon NetSquared/501 Tech Club for a number of years and continues to present at a wide range of public speaking engagements.


United Way of Columbia-Willamette

619 SW 11th AVE #300

Portland, OR 97205