Ask the Expert: Harnessing Community Generated Content

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Event Details

Harnessing and using community generated content is a challenge many nonprofits face. Join Pune Dracker and Sue Clement for a discussion about our work at ASPCA on ways we facilitate community content and how we harness it for collective use by animal shelters. We'll cover how we engage members of our community, how we motivate them to produce content and how it is then made available for use by shelters. Bring your questions and challenges and we'll share what we've learned to help you in your efforts.

This webinar is part of Member Appreciation Month! Every November, we celebrate the growing, innovating, change-making community that is NTEN Membership by providing webinars, prizes, and sharing #NTENThanks. Be sure to renew for 2013 and join the fun all November!

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About the Presenters


Sue Clement

Sue oversees all online channels that speak to animal sheltering professionals—ASPCApro.org, the daily blog Shelters’Edge, and an active presence on social media. She entered the field of animal welfare through the internet as the Executive Director of PetShelter Network, one of the first online resources for adoption. PetShelter Network quickly changed the face of adoptions in the Pacific Northwest as the internet opened up possibilities for shelter and rescues to reach their audience. She has facilitated workshops on open adoptions and loves seeing groups stretch in their thinking and practices that help animals. For the last three years, Sue has been integral to creating the online digital presence for the ASPCA Rachael Ray $100K Challenge.


Pune Dracker

Pune has written and edited thousands of animal-related articles for adults and children, both print and online. She grew the ASPCA’s enewsletter from a couple thousand subscribers in 2000 to more than a million; helped launch the ASPCA’s text messaging program and, most importantly, helped get people to stop calling animals Its. She is now editor of the ASPCA’s Shelters’ Edge blog for animal welfare professionals and manages the ASPCApro Facebook page, which she sees as a one-stop/nonstop shop for useful, usable material. She’s never met a piece of content that couldn’t be repurposed.

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