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Ask the Expert: Jonah Sachs
Everyone in marketing is shouting “TELL STORIES!” in perfect unison from their various feeds. But what is a good story? And how can you make yours great? In 60 idea-packed minutes, viral storyteller Jonah Sachs (Story of Stuff, The Meatrix) will break down what he's learned over a decade telling stories that have amused, enlightened and engaged millions worldwide. He'll cover: 50 years of Jedi Mind Tricks (how marketing masters push products and ideas, and why their tricks are failing you now); Freaks, Cheats and Familiars (how our brains are hardwired to remember stories that reflect ancient patterns); and the Digitoral Era (how to transform your stories for massive resonance in today's digital-oral tradition). Drawing on the research and thinking in Story Wars, available spring 2012 from Harvard Business Review Press, Free Range co-founder Sachs will source age-old and cutting edge wisdom, delivering insights from advertising history, evolutionary biology, psychology, and comparative mythology. This talk is a how-to, equipping you to apply timeless truths for story contagion and breakthrough brands.
- How do you combine the insights of thousands of years of storytelling with a cutting edge view of today's media landscape?
- How does content go viral, anyway?
- And how can yours?
- Why do positive messages get more traction than negative ones?
- How can brands adopt a "positive marketing" approach to sell products -- and change the world? What is the digitoral era, and why should you care?
This webinar is part of Member Appreciation Month! Every November, we celebrate the growing, innovating, change-making community that is NTEN Membership by providing webinars, prizes, and sharing #NTENThanks. Be sure to renew for 2013 and join the fun all November!
About the Expert
Jonah Sachs is an internationally recognized storyteller, author, designer and entrepreneur. As the co-founder and creative director of Free Range Studios, Jonah has helped hundreds of social brands and causes rise above the media din with breakthrough campaigns. His work on legendary viral videos like The Meatrix and The Story of Stuff series have brought key social issues to the attention of more than 60 million viewers and his interactive work has three times been honored with Best Of awards at the standard-setting South By Southwest digital festival. Jonah’s passion lies in exploring the intersection of ancient storytelling techniques, social responsibility and emerging technologies. In his upcoming book, Story Wars, to be published in 2012 by Harvard Business Review Press, he argues that brands which tell values-driven stories through the right channels will not only revolutionize marketing, they may become humanity’s greatest hope for the future. Jonah’s work and opinions have been featured in The New York Times, The Washington Post, CNN, FOX News, Sundance Film Festival, NPR and in FastCompany Magazine, who named him one of the 50 most influential social innovators. He lives in Oakland California.
About the Host
Maddie Grant, CAE
Maddie draws from more than 10 years of experience in marketing, communications, and international business operations to help associations large and small build capacity for using social media to achieve business results. She is the co-author of two books: Humanize: How People-Centric Organizations Succeed in a Social World, and Open Community: a little book of big ideas for associations navigating the social web. Maddie is the chief social media strategist at SocialFish LLC. There she writes and edits SocialFishing (www.socialfish.org), one of the most visited and respected blogs in the nonprofit community, where she gets to express her viewpoint as a classic Gen-X early adopter and “shiny new toy” addict.