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It's far from secret that we are dealing with a tough economic environment these days and there is no magic 8 ball to tell us when things might turn around.   It is in these tough times that innovation, creativity, and some common sense can take you further than even before.  In the new book, Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future, some simple yet sometimes counterintuitive steps are presented that you can take to ensure that your organization will suffer the least possible damage in a down economy -- and emerge healthy and poised for renewed growth when the economic crisis has passed.

This book will outline how the economy effects fundraising and then walk you through an effective strategy and practical steps you can take to survive and then thrive in the future.

The author, Mal Warwick, will join us to talk about his book and answer YOUR questions in our May Ask the Expert. 

> Get the Recording - FREE for NTEN Members!

Mal Warwick has distinguished himself through his contributions to the nonprofit sector as one of the world’s leading authors, consultants, and public speakers on fundraising for nonprofit organizations and as an advocate for socially and environmentally responsible policies and practices in the private sector. Mal is the author of Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future and co-author of Values-Driven Business: How to Change the World, Make Money, and Have Fun (Berrett-Koehler Publishers, 2006) with Ben Cohen, co-founder of Ben & Jerry’s.

Mal is the founder and chairman of Mal Warwick Associates (Berkeley, Calif., and Washington, D.C.), a fundraising agency specializing in direct marketing. The company has served nonprofit organizations since 1979. Mal also founded its sister company, Response Management Technologies, Inc., a data processing firm for nonprofit organizations, and was a co-founder of the telephone fundraising firm, Share Group, Inc. (Somerville, Mass.). In 1999, he co-founded Donordigital (San Francisco, Calif.), which assists nonprofit organizations with online fundraising, marketing, and advocacy.

Read More about Mal's experience in Mal's Corner.

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