Event Details

Every organization considering social media has plenty of questions to answer, and most of them have nothing to do with the technology. Plenty of staff at the American Red Cross knew HOW to blog, or how to use Facebook, but before the organization could roll out their social media plan, they had address the bigger issues. Why use social media? How would they moderate user behavior? What would they do if things started to get messy? Well, things got messy. But because the American Red Cross addressed those questions, they got through it an thrived.

Join us as we talk about the American Red Cross socia media experience with Wendy Harman about Social Media Adoption in our February Ask the Expert.  

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Wendy Harman is a professional listener, an online communities explorer, a hopelessly addicted Tweeter, and a nonprofit lifer (so far). She carries out these activities each day at the American Red Cross in Washington, DC, where she’s been employed as a social media manager since late 2006. Prior to joining the American Red Cross, she fell in love with intellectual property at law school and then worked for musicians’ rights at the Future of Music Coalition and Lawyers for the Arts. She was along for the ride when musicians were among the first to bypass traditional gatekeepers using social media tools, and she’s been trying to keep up and do good ever since. 

How's It Work?

This will be an online chat event where you will listen on the phone and simultaneously sign into a live chat. This event is only available to NTEN members, so if you aren't - become a member today!

Event Materials