Event Details

As part of our new Ask the Expert series, Chris Brogan will answer questions YOU ask.

Okay, so Chris prefers to say he's not an expert, but that he advises people on social media use. That doesn't change the fact that he's smart and savvy on the social media front. One of his specialties? Starting and maintaining conversations with stakeholders.

If your organization is trying to figure out how to move your stakeholders from passive listeners to passionate participants, this is your golden opportunity. NTEN Members get exclusive access to ask questions and hear them answered. Check out the NTEN blog for a chance to queue your questions before the event.

> Get the Recording - FREE for NTEN Members!

(See the partial transcript by clicking on the "Materials" tab above.)

Chris Brogan uses social media and technology to build digital relationships for businesses, organizations, and individuals. He has merged his experience in technology (enterprise IT and wireless telephony) with his passion for social media, such that he’s showing organizations how to use these tools inside the firewall, as well as to build authentic conversations between coworkers, customers, and even competitors. Check out the rest of his bio.

How's it Work?

This will be an online chat event where you will listen on the phone and simultaneously sign into a live chat. This event is only available to NTEN members, so if you aren't - become a member today!

Event Materials

Below you'll find a transcript of the chat questions as well as some comments during the live Q&A session. For more links and resources from Chris Brogan about this topic, see here.

Thank you Beth Kanter for moderating the session, and to all the NTEN members who participated!

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JillKurtz: best ways to get more exposure for your blog?

Scott Bechtler-Levin: Much of the social networking is almost silly chatter. Even the professional comments are often shallow or 'off-the-cuff' comments, not deep thinking. What what suggestions do you have for finding the "signal" in all that "noise"?

Erin McMahon: Chris- what is your take on minimum amt. of time needed to spend on soc. media? How might this vary depending on what platforms are used? How can we approach trying to devote time to this in context of org.s with leadership skeptical of its value?

Michaela Hackner: How do you start/encourage a conversation when you are just building your blogging audience. When/how do you reach a critical mass so that the experience goes from a one-way stream to a conversation

Catherine Stifter, New Routes: I've been looking, but am not seeing the folks who I want to build community with. Maybe they're not yet online, but maybe they are harder to find. Any ideas on that?

Seed Company: Is the recommendation to have organizational blogs, facebook, etc... versus individual sites/accounts of staff within the organization.

JillKurtz: Who is the best voice for an organizational blog?

Mike Madison: What is Chris' opinion of building your own social network (via Ning, etc) versus adding to the stream of content on facebook, etc.

The Seed Company: examples of the professional tools Chris just touched on?

nten_Annaliese: Google Alerts

Beth Kanter: the ones that are free?

Beth Kanter: technorati

Beth Kanter: google blog search

nten_Annaliese: to track and gather

Beth Kanter: persistent search

Beth Kanter: there rae paid tools like radian

nten_Annaliese: via customized search delivered to your email

The Seed Company: @Beth_Kanter thx

ReedatAFP: any ideas about intermediate training on the back office side?

Johanna Bates: Do you have any key tips on using Facebook or LinkedIn for promoting your blog?

Michaela Hackner: Thanks Beth!

Mike Madison: Also, is Chris aware of any specific success stories available online from organizations using social media like Digg and del.icio.us -- where increased site visits, etc, were logged because of those networks?

Catherine Stifter, New Routes: trying to reach immigrants

Catherine Stifter, New Routes: thanks for addressin my quesion Beth and Chris

Michelle: Are there any guidelines for effective blog posting beyond finding the passionate voice? Michelle: thank you

Beth Kanter: http://www.problogger.net/archives/2005/11/29/20-types-of-blog-posts-battling-bloggers-block/

NHR: feedblitz is a great tool to promote your blog and build an audience

Beth Kanter: http://www.problogger.net/how-to-write-great-blog-content/

Beth Kanter: http://www.problogger.net/archives/2007/02/22/how-to-add-to-blogging-conversations-and-eliminate-the-echo-chamber/

firestar9s: @Kivi Leroux Miller has a great post on 'chunking' related to writign for web/blogs http://snurl.com/278xx

Mary: Could Chris talk about practicalities--getting started. For example, what blog sites do you recommend to host a blog? How difficult/easy is it to set up tags or categories?

Johanna Bates: thanks beth!

guest988682: what do you think about asking your readers to donate to a cause do readers want to be given a call to action?

nten_Annaliese: digg.com

Beth Kanter: http://beth.typepad.com/beths_blog/2008/04/social-media-ca.html

Robin at NWLC: Which org built the StumbleUpon community?

Beth Kanter: Here's the org http://beth.typepad.com/beths_blog/2008/04/social-media-ca.html

Robin at NWLC: Thanks!

Nisha + Lizzie (Sunlight Foundation): our fav RSS reader over here @ Sunlight is : netvibes.com

Danielle: Thank you, Beth & Chris! \

LaDonna (coyenator): When getting started choosing social media strategies, what is your best advice for thinking it through e.g., making choices that best fit

nten_Annaliese: Great questions! We have about 15 minutes left in this session. What else would you like Chris to address in terms of social media, conversations, and participation

ElizabethNFi: Use Twitter! http://elizabethbaranik.com/index.php/2008/05/04/are-you-using-twitter/

Johanna Bates: Is there an easier way than Twitterpacks to find like-minded Twitterers?

Jeff S. @jjsnyc: Might have mentioned it, but any good aggregators out there that you might recommend---FriendFeed, etc.? Thanks---great points Chris

Johanna Bates: Twitterites

Erin McMahon: Tweeters

ReedatAFP: any comments about orgs using twitter

Michelle: How can orgs most effectively use twitter?

nten_Annaliese: louisgray.com

LaDonna (coyenator): good question!!

Erin McMahon: Oooh. Good Q

nten_Annaliese: Great job, NTEN members

Paul (pce) Ernst: Utterz! Holly is such a groundbreaker!

Beth Kanter: @reed see this http://www.work.com/twitter-for-business-4020/ for your twitter organization - great tips

ElizabethNFi: Thank you!

Danielle: Fabulous session!! Thank you so much!!

Catherine Stifter, New Routes: good session. good links and good chat.

LaDonna (coyenator): Excellent session - thank you Chris.

Beth Kanter: http://chrisbrogan.com

Melissa Egan: Thanks so much -- that was terrific!

Michelle: very helpful, thanks so much

Seth Horwitz: This was fun. Thanks to all.

Erin McMahon: Very informative session!

JillKurtz: Lots of great ideas

ElizabethNFi: Association social networks: Check out http://memberfuse.com

nten_Annaliese: http://chrisbrogan.com