BRITE '09: branding, innovation & technology conference

Cost: $375 with non-profit discount
03/04/2009 8:00 am
03/05/2009 12:30 pm
Etc/GMT-5



BRITE '09 conference March 4-5, 2009 Columbia University New York, NY SPECIAL 50% OFF discount code (briteorg09) for non-profit organizations! The Center on Global Brand Leadership at Columbia Business School is pleased to host BRITE '09, part of a global series of conferences on branding, innovation, and technology. BRITE '09 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands. Topics of discussion will include: * Digital marketing that works -- cases from the front lines * Crowdsourcing, tribes, and marketing with online communities * Social media, mass media, and the prospects for brands * Next-generation business and the challenges of innovation * Embrace CSR or Fail: Now You Need to Do Good in Order to Do Well * Today's innovators: brands that thought big in 2008 Featured speakers include: * Seth Godin, author of Tribes, Purple Cow, and the world's most popular marketing blog * Alyson Meranze, VP, Digital Content & Strategy, American Express * Lisa Buksbaum, CEO & Founder, Soaringwords.org * Lisa Hsiah, Senior VP, New Media & Digital, Bravo TV * Adam Nash, Senior Director, Product & User Experience, LinkedIn * Steve Rubel, Senior VP, Director of Insights, Edelman Digital, author of the PR blog Micropersuasion.com * Umair Haque, Director, Havas Media Lab, and author Edge Economy blog * Jeff Howe, Contributing Editor, Wired Magazine and author of the new book Crowdsourcing * Francois Gossieaux, Partner, Beeline Labs, and author of the 2008 Tribalization of Business Study * Bernd Schmitt, professor and bestselling author, Big Think Strategy REGISTER by February 15th for Early Bird rate ($595).

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