Location technology is booming across the Web and into people's homes. Now in its third year, the Where 2.0 Conference is where the grassroots and leading edge developers building location aware technology intersect with the businesses and entrepreneurs seeking out location apps, platforms, and hardware to gain a competitive edge. In the O'Reilly conference tradition, Where 2.0 presents leading trends rather than chasing them.

At Where 2.0, you'll find source mapping tools, open standards for data and location web services, and sensors for obtaining location data. We'll learn how the established geo industry is reacting to the first businesses making money from their grassroots geospatial projects. There's no better place to meet the people behind the mash-ups, the people behind the platforms, and the people looking ahead to the future of geospatial. Join us at Where 2.0 to debate and discuss what's viable now, and what's lurking just below the radar.

Where 2.0 is a two-day, single-track conference featuring a unique combination of high profile keynotes with big players, lightning talks, panel discussions, demos, high order bits, Q&A time and much more. The most innovative and interesting people in this space are featured on stage, and stay around to debate and discuss with other conference-goers off stage. The conference also features ample time for networking, informal events, and the famed Where Fair (think geospatial science fair on steroids).