Jul 28
July 28, 2015 11:00 am

Deepening Audience Engagement With Content-Heavy Websites

Cost: $30 Members; $60 Non-members
Location: Virtual

In a world where average user attention span is less than 8 seconds, sustaining online engagement has gotten a whole lot more difficult. Yet, for research-driven nonprofits, philanthropies, and others who’s success depends on demonstrating thought leadership for complex issues, websites are both the most effective publishing platform and the primary way that many audiences interact with their brands.

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Jul 29
July 29, 2015 11:00 am

Product Spotlight: Giving Gone Viral: How to Optimize Your Fundraising Campaigns for Social Media

Cost: Free for everyone
Location: Virtual

Remember how successful the Ice Bucket Challenge was? The ALS Ice Bucket Challenge raised over $115 million, yet only saw a 2% conversion rate because donors had to go through as many as 6 steps to give. Imagine how much more money they could have made if participants never had to leave social media to make a donation?

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