Online Direct Marketing 101: Fundamental Case Studies

Event Details

Online Direct Marketing 101 & 201: New Integrated Fundraising Case Studies

We have lots of data on online and integrated fundraising, and will be sharing recent examples and dig into the nitty gritty of what works. How can mini-sites, direct email asks and eNewsletters live in harmony? What needs to be on your home page to make a campaign successful? Join Jeff Patrick, President of Common Knowledge as he rehashes glorious victories (and admits mistakes) and walk away with great examples to inspire your strategy.

In this 2-part series, participants will learn how to:

  • Apply best practices to online direct marketing campaigns
  • Cite examples of online direct marketing campaigns, and
  • Discuss the various components of an online direct marketing campaigns

Online Direct Marketing 101: Fundamental Case Studies

In this webinar, we’ll define online fundraising and outline differences and similarities to other channels. Then we’ll cover the elements of a typical integrated fundraising campaign.

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(Please note that you must register for Online Direct Marketing 201 separately.)


Presented by: Jeff Patrick, President of Common Knowledge, brings nearly a decade of experience assisting over 100 nonprofits with their Internet initiatives. Working with large national and regional organizations, Jeff pioneered tools and software for online fundraising, email communication, advocacy, and outreach. Jeff focuses on assisting clients with strategic planning , website development and online campaigns

Event Materials

NTEN+Online+Direct+Marketing+Webinar+4-23-08.ppt3.06 MB