In today's world of the brief, compelling narrative, in the time of social media and sharing, we have the opportunity not only to shift our messaging into tweet-sized sound-bytes, but also to change our voice over to that of our program participant. When we shift our appeals to first-person brief narratives on the part of those helped and served by our programs and services, we start giving donors what we've learned they want - personal engagement with the story of our work and our impact.
Learn more »