Webinar: Why a Model for Web Content Matters

A content model defines the structure of your web content. It details the types of content you have, the copy and assets that comprise them, and the relationships between them. It is the wizard behind the curtain that impacts your website’s ease of use, content’s ability to stay on brand, to tell a story, to integrate or power outside services, and to be responsive.

This 60-minute session explores the concept of content modeling, shares examples, discusses implications, and showcases latest trends that offer notable impact on how you can craft your content and deliver your stories through the web.

Key takeaways:

  • Overview of content modeling
  • How content strategy, curation, and modeling influence each other
  • Examples and suggestions of how to content model
  • An approach for using flexible content blocks to model and create content that is a powerful shift in how stories can be crafted on a website

Who should attend:

Anyone working to create, prepare, and deliver web content: Content Managers, Strategists, Communications Staff, Technologists, and Storytellers.

Speaker: Seth Giammanco
is a Principal and the lead technologist at Minds On Design Lab, a design and technology studio that serves as a partner to nonprofit organizations. Seth joined with Michelle Perreault to establish Minds on Design Lab to pair his technology experience with her creative leadership in 2007. Together they defined a guiding formula: a thoughtful approach + creative minds = smart design. This formula is being successfully applied to a continually growing collection of nonprofit partners across a diverse body of work spanning print collateral and marketing materials, websites, and highly interactive web applications and community destinations. An experienced software product and project manager for over 11 years, Seth's in-depth experience combines information and interactive design with hands-on technology skills. Prior to Minds On Design Lab, Seth worked in the educational field first as a 5th grade classroom teacher and then as a technology and support leader in a thriving education technology startup.
Speaker: Michelle Perreault
Michelle Perreault is a Principal, Strategy & Design, at Minds On Design Lab. An award winning interactive and print graphic designer for over 13 years, Michelle leads her team through a visionary process where each component of a design solution is thoughtfully considered and creatively explored. Her process begins with a focus on getting to know the needs of the client in order to ensure that each design decision she or her team makes connects to the message the client seeks to communicate. Michelle's range of experience includes working with with large corporations such as HBO and Time Warner to small community organizations, and she has worked with numerous non-profits. Her interactive work has been featured in festivals around the world including the Sundance online film festival and The Seoul Net Festival. Michelle has a thorough knowledge of print production.