Webinar: Using Google Analytics to Improve Your Website

Google Analytics is a great tool that you can use to make sure visitors to your website are finding the information that they need, and the information that you want them to find. There’s a lot of information in Google Analytics, though, and it’s easy to get overwhelmed by it all. It’s time to say goodbye to getting overwhelmed with all of the data that Google Analytics provides and start getting the information you need from it.

What will I learn? Join Yesenia Sotelo as she helps you navigate Google Analytics to find the information that is most relevant to your nonprofit’s site. Once you learn the most important information for your site, you’ll get specific ideas that you can use to start improving your site. Plus, you’ll get some great ideas for easy-to-implement modifications to improve your website’s effectiveness.

Who should attend? Do you manage your organization’s site? Do you produce content for it? Do you manage your organization’s programs? If you work in an area of your organization that has a presence on its website, then this webinar will help you understand how people are finding your content on your organization’s site and what you can do to make it easier for visitors to find your content on the website.

Speaker: Yesenia Sotelo
Yesenia Sotelo is a web developer and nonprofit nerd. She has been building and growing nonprofit websites since 2001. As the founder of SmartCause Digital, she helps nonprofit staff do their best work by providing them with the right online tools and the right strategies for their organization’s capacity and culture. She serves as an approachable, expert resource that can answer all your questions about web technology, strategies for online fundraising, data security and anything that could affect your organization’s online presence.