It’s nearly impossible to make a large website that serves dozens of purposes go “viral” and spread to thousands of people. But a small, engaging “microsite” can easily take off, gathering new supporters for your cause and generating action. Microsites offer an opportunity to break free from the internal politics that can clutter up an organization’s website as different departments jockey for homepage space. They give you a chance to zoom in on a single compelling issue that your organization works so hard to fight.
An action-oriented, visually interesting microsite can:
- Help establish your organization as a social innovator
- Mobilize your existing base around an important issue
- Engage new audiences
- Encourage conversation
You’ll see case studies of several successful microsite campaigns that focus on different activities: fundraising, acquiring email addresses/social media followers and engaging activists/donors. You’ll come away understanding the creative and marketing processes that go into developing one of these innovative fundraising vehicles
In this webinar, participants will:
- Learn to determine if your campaign warrants the investment of a microsite, or simply a landing page
- Understand how to identify specific goals for your microsite campaign (and build them in)
- Learn methods of embedding social tools that can empower your constituency to speak out
About the Presenter
Paul Habig is Executive Vice President of SankyNet, a marketing company that specializes in interactive/integrated fundraising and communications for nonprofits. Paul has more than a dozen years of Internet fundraising, web design, and email marketing experience. He has developed award-winning online strategies for more than 60 non-profit organizations such as, amfAR, The Children’s Hospital of Philadelphia, Covenant House, PetSmart Charities, and the Smithsonian Institution. Paul’s background in the nonprofit world not only includes consulting, but he has also held marketing and fundraising positions at the YMCA, Catholic Near East Welfare Association (CNEWA), and Pontifical Mission. He also ran his own Internet marketing business working with brands such as VitaminWater and SmartWater. He is an active member of the Greater New York Chapter of the Association of Fundraising Professionals and serves as Co-Chair of the Web, Tech & Social Media track for Fund Raising Day in New York and also serves as Board Member for the Direct Marketing Fundraising Association. He is a frequent speaker at DMA, DMFA, and AFP workshops and conferences.
Carla Perlowin Chadwick is the Director of Digital Fundraising at Covenant House International where she is responsible for overall strategic planning and management of a comprehensive online program, including internal and external promotion, content creation, design development and implementation, and online partnership building. Prior to joining Covenant House, Carla was the Creative Services Director at SankyNet where she developed unique and innovative creative strategies for dozens of organizations using a broad spectrum of online media: websites, e-newsletters, e-appeals, search engine marketing, graphic display advertising, advocacy campaigns, blogs, and viral and social networking. Under her creative direction, SankyNet won many prestigious awards, including the Association of Fundraising Professionals’ Award for Excellence in e-Philanthropy, DMFA’s Package of the Year, and the Gold Award for Fundraising Excellence. Carla is also the daughter of direct mail pioneer, Sanky Perlowin.