Webinar: Mobile Matters: The Impact of Mobile Technology on Peer-driven Fundraising

You have probably already noticed that your charity’s supporters are using mobile tools in their daily lives, but did you know that over 18% of traffic to donation and fundraising pages comes from smartphones and tablets?

Have you ever wondered how your fans are using mobile web or mobile apps to support your organization’s fundraising campaigns? Does having a smartphone or tablet make a person a better fundraiser when participating in a peer-driven or “crowdsourced” event?

We dove into the data to answer those questions, analyzing over 83,000 participants and over 100,000 individual donations in North American fundraising campaigns. We discovered that 24% of these campaign participants were using at least one mobile device to fundraise. And, mobile-optimized participants were significantly more successful at raising money for good causes!

Our research also discovered that mobile web donations are on the rise, growing 205% in the last year alone.

Join this webinar to learn more about the metrics behind mobile fundraising and how non-profit organizations like yours are using a wide variety of techniques to encourage mobile-optimized supporters to succeed in raising money for your special cause.

Takeaways:

  • A data-backed profile of donor and participant behavior on smartphones and tablets.
  • New metrics about mobile web and mobile app use in peer-driven events and campaigns.
  • Example tactics from charities using mobile strategies to lift fundraising and engage supporters.

 

About the Presenter:

Claire Kerr is a not-for-profit veteran who has worked for organizations in the economic development, education, and fundraising sectors. As Director of Digital Philanthropy at Artez Interactive, Claire works with charities as they fundraise through web, social & mobile channels.

Claire authored the “Fundraising with Facebook” and “Mobile Matters”whitepapers available on Artez.com. She also writes about issues related to digital media and the civil sector for international marketing blog Osocio.org, and on her web site Nonprofity.com. Claire teaches Social Media Community Management and Digital Strategies for Charities & Non-profit Organizations at George Brown College in Toronto. Follow her on Twitter at @snotforprofit.