Webinar: Making People Matter More in a Social World

Ten years into the social media revolution, people are using social media to speak, but organizations aren’t listening. Allison will discuss her new book, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media, which focuses on how to make people on the inside and outside matter more to your efforts. Those organizations that continue to work and talk at, rather than with, their constituents will find themselves increasingly irrelevant. Organizational leaders need all of the great energy, know-how, creativity, and networks of their people in their ecosystems to be successful.

Three lucky webinar participants will also win a free signed copy of the Allison’s new book!

Key Takeaways:

  • Clear and easy steps for increasing the Matterness in your organization

  • A demystification of common and outsized fears that organizations have about the world

  • An understanding and need to switch the organizational lens from fear to abundance and from the inside-out to the outside-in


Speaker: Allison Fine
Allison Fine is among the pre-eminent guides to the social media revolution. Her gift is for converting uncertainty over rapid change into excitement over remaking organizations by the least expensive and most profitable means available: connecting with others. Allison is the author of the award-winning Momentum: Igniting Social Change in the Connected Age, co-author of the bestselling The Networked Nonprofit, and Social Citizens Beta, and the recently published Matterness. She writes about the intersection of social media and social change on her blog, A. Fine Blog and is a partner in Matterness Consulting. Allison tweets as @afine.