Ten years into the social media revolution, people are using social media to speak, but organizations aren’t listening. Allison will discuss her new book, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media, which focuses on how to make people on the inside and outside matter more to your efforts. Those organizations that continue to work and talk at, rather than with, their constituents will find themselves increasingly irrelevant. Organizational leaders need all of the great energy, know-how, creativity, and networks of their people in their ecosystems to be successful.
Three lucky webinar participants will also win a free signed copy of the Allison’s new book!
Clear and easy steps for increasing the Matterness in your organization
A demystification of common and outsized fears that organizations have about the world
- An understanding and need to switch the organizational lens from fear to abundance and from the inside-out to the outside-in