Ever get jealous that the open, unstructured social media efforts of the community completely trounce your well-planned and even well-funded social media programs? Are you frustrated when your own social media efforts are thwarted by inter-departmental competition? These problems are common, and we can no longer blame them on people “not getting” social media. The blame actually lies in the way we run our organizations. Our mechanical and top-down approaches don’t fit with the more organic and decentralized power of social media. In this session authors Maddie Grant and Jamie Notter will explore aspects of their book Humanize: How People-Centric Organizations Succeed in a Social World on how to create organizations that are more human, thus more compatible with social media. We will dig into some practical ways that anyone can start building more human organizations at the levels of culture, process, and individual behavior.
In this webinar, participants will
- Understand the subtle ways in which our organizational “best practices” have been sabotaging our social media efforts for some time now.
- Understand a new framework for changing culture, process, and behavior in organizations in ways that is more aligned with the power of social media.
- Begin to develop specific strategies for changing their own organization on at least one of those three levels.
About the Presenters
Jamie started his career in the field of international conflict resolution, spending six years designing and delivering training programs in areas of ethnic conflict (if you get a chance, ask him about the awesome people on the island of Cyprus). Jamie then moved into working with organizations, initially as a diversity trainer and consultant, and later leading his own management consulting practice, working extensively with trade associations and professional societies. In 2008 Jamie merged his company with Management Solutions Plus (an association management company) to create the consulting division. Jamie carries a master’s degree in conflict resolution from George Mason University, and a Certificate in Organization Development from Georgetown. An avid writer, he has authored dozens of published articles to go along with three books, including his most recent (with Maddie Grant), Humanize: How People-Centric Organizations Succeed in a Social World. Jamie has been blogging about leadership and change at www.getmejamienotter.com since 2005. @jamienotter
Maddie Grant, CAE
Maddie draws from more than 10 years of experience in marketing, communications, and international business operations to help associations large and small build capacity for using social media to achieve business results. She is the co-author of two books: Humanize: How People-Centric Organizations Succeed in a Social World, and Open Community: a little book of big ideas for associations navigating the social web. Maddie is the chief social media strategist at SocialFish LLC. There she writes and edits SocialFishing (www.socialfish.org), one of the most visited and respected blogs in the nonprofit community, where she gets to express her viewpoint as a classic Gen-X early adopter and “shiny new toy” addict.