Webinar: How to empower staff to be the voice of the organization through social media

As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community. Big Duck’s vice president Farra Trompeter, and U.S. Fish and Wildlife Service’s national social media manager Danielle Brigida, will lead this session in which you will learn to use the blurring lines between personal and professional brands to market your nonprofit, and how to train staff through social media guidelines and internal communications tools.

Key Takeaways:

  1. Understand who the spokesperson is for your organization

  2. Be able to apply tangible ways to empower your staff to represent your nonprofit

  3. Learn the best ways to review existing policies or guidelines and update with new suggestions


Speaker: Danielle Brigida
Danielle Brigida is a self-proclaimed wildlife geek and works as the Manager of Social Media for the National Wildlife Federation. She actively engages a wide range of constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized as: 10 Green Women We Love by Greenopia; one of the 75 Environmentalists to follow by Mashable; Top 50 green people to follow on Twitter by Greenopolis; A featured Changemaker by Change.org; A Measurement Maven of the Month by Katie Paine. Danielle is a sought after speaker with more than 20 appearances over the past year. She's spoken at conferences such as South by Southwest (SXSW), PR News Digital Media Summit, Blog World, Nonprofit Technology Conference, Netroots Nation, as well as several webinars. Additionally, Danielle has been interviewed about her social media experience by the New York Times, USA Today, The Nonprofit Times, Fast Company, Washington Post, Mashable, GreenTalk Radio, Fundraising Success Magazine, Beth's Blog and several other popular blogs. By tracking emerging trends and measuring impact, she consistently finds the most effective ways to drive traffic and engagement for NWF's campaigns. Danielle graduated from Christopher Newport University with a B.A. in Technical Writing with minors in Biology and Communications.
Speaker: Farra Trompeter
Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations. Farra’s expertise focuses on helping nonprofits create multichannel campaigns and use social media to connect with donors, activists, and other members of their community. She also loves building people's skills and knowledge through coaching, workshops, webinars, and classes. Farra serves as Vice-Chair of NTEN's board and is also actively involved in the governance committee. Farra is a part-time faculty member at The New School for Public Engagement and New York University Wagner Graduate School of Public Service, where she teaches classes about online engagement and strategic communications for nonprofits. She holds an M.S. degree in nonprofit management from The New School. Farra tweets about nonprofit communications and fundraising at @Farra.