As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community. Big Duck’s vice president Farra Trompeter, and U.S. Fish and Wildlife Service’s national social media manager Danielle Brigida, will lead this session in which you will learn to use the blurring lines between personal and professional brands to market your nonprofit, and how to train staff through social media guidelines and internal communications tools.
Understand who the spokesperson is for your organization
Be able to apply tangible ways to empower your staff to represent your nonprofit
Learn the best ways to review existing policies or guidelines and update with new suggestions