Making the jump to lightspeed is reckless without checking the navicomputer. Jumping into a campaign without coordinates can be equally perilous. What data is truly relevant to effective campaigning? Join Josh Birkholz, author of the top-selling nonprofit book, Fundraising Analytics: Using Data to Guide Strategy as he guides you through the sea of information to your campaign destination.
In this webinar, participants will learn:
- Why quantitative analysis is a strategic difference-maker in campaign preparation
- Examples of measurements in areas of giving trends, production yields, engagement, and goal forecasting
- How in-house analytics capacity is within reach for most major gift fundraising programs