Webinar: Frenemy or Foe? How to Get Your Website to Do More & Optimize

Join us for a lively one-hour discussion with George Weiner, CEO of Whole Whale, who will discuss the ins and out of website metrics and strategies for nonprofits. He’ll also share some lessons learned while he was CTO of Do Something, where he helped build their community of over 1.5 million young people. This webinar is hosted in partnership with the Ad Council, and is free of cost to attend.

Key Takeaways: 

  • Setting up the right metrics to properly track and analyze what’s most important to your organization
  • The joys and pitfalls of email capture
  • The finer points of A/B testing

 

About the presenter:

George Weiner is the Founder and CEO of Whole Whale, a digital agency that leverages web data and tech to multiply the impact of nonprofits through services, products, and content. Prior to WholeWhale.com, George was the CTO of DoSomething.org. Under his leadership, the organization became an innovator in social media, mobile technologies and social cause. During his 7 years at DoSomething.org, he oversaw the complete overhaul of the site twice (winning a Webby Award and nominations), helping to build a community of over 1.5 million young people taking action. He is also a former NYIT adjunct professor in digital media, a board member of America’s Charities and a NYRR running coach.

Speaker: George Weiner
George is the Founder and Chief Whaler of Whole Whale, a digital agency that leverages web data and tech to multiply the impact of nonprofits through services, products, and content. Founded in 2010, Whole Whale has worked directly with over 50 nonprofits, spent over $5 million in Google AdWords Grant money, and supported over 15,000 nonprofits through free online content and training.