How do you effectively engage your communities online with limited resources? Join us for a discussion with the Trey McIntyre Project to hear how they addressed their points of pain with their website and online engagement. Previously they had a website that required a lot of care and feeding and had a mobile site that wasn’t being updated regularly. Through thoughtful planning, aligning strategic engagement goals with their plans – lots of hard work – they now have a new HTML5 website that is more automated and works great on mobile devices. You’ll also hear about their use of video for engagement and how these work together to help them better engage with their various audiences online. Kyle Morck, Engagement Manager for Digital Media and Jane Naillon, Senior Engagement Manager for Brand, will talk about how they do it, the lessons learned and what they are doing moving forward to continue to improve their online engagement.
About the Presenters
Kyle Morck is Trey McIntyre Project’s engagement manager for digital media. Kyle maintains and designs TMP’s web pages (recently completing a major overhaul of both the design and back-end), creates behind-the-scenes videos of TMP’s works and engagements, manages photography, and oversees IT for the companies 25 staff members. Before joining Trey McIntyre Project, Kyle worked as director and cinematographer on one feature-length film, one full-length documentary and 12 short films.
Senior Engagement Manager for Brand Jane Naillon is currently serving as Sr. Engagement Manager for Brand at TMP. As part of a small team, she is fortunate enough to collaborate with a team to deliver creative branding excellence built upon clear, objectives-based marketing and brand strategies. It is her goal to provide guidance for the growth of the TMP brand. She is an Idaho native but moved to New York City to forge a 20-year career working for top-tier branding agencies Landor Associates, Desgrippes Gob, and British-based Sterling Brands. Jane has had the pleasure to work with clients including P&G, Kraft Foods, Unilever, Colgate-Palmolive, Ocean Spray and MM Mars, Nestle Foods, Bath and Body Works and Victoria Secret. She has a BS from Boise State University and an MS in Communication Design from Pratt Institute in NYC.