This is the third webinar of a 3 part series on Getting the Word Out Through Integrated Marketing
Check out parts 1 and 2:
This webinar will give you a chance to observe, learn, and interact with award-winning integrated marketing and fundraising organizations. Looking at successful case studies, participants will go on an exploration of how nonprofit organizations plan, execute, and evaluate integrated marketing and fundraising programs.
When it comes to getting their message out with limited budgets, charitable organizations learn what to try and what to avoid by looking at what other organizations are doing. This webinar presents breakthrough case studies, and is best suited for nonprofit marketing and fundraising practitioners who want to learn from colleagues who have mastered integrated marketing and fundraising. You’ll have a chance to listen to, and ask questions of, the top award-winning IMAB integrated fundraising programs.
About the Presenter:
President and founder, Hewitt and Johnston Consultants, and chairman of the Integrated Marketing Advisory Group (IMAB)
Michael Johnston is the president and founder of the global fundraising consultancy, Hewitt and Johnston Consultants, the chairman of the Integrated Marketing Advisory Board (IMAB), and the co-founder of two global fundraising products, The Global Legacy Giving Group and the sports-based Fantasy Fundraising. He has helped raised over a billion dollars for his clients around the world.
He has been a fundraiser for 23 years, and has worked with 100’s of nonprofit organizations in Canada, the U.S., Europe, Latin America, and Asia Pacific. Mike is an expert in direct response fundraising innovation and integrated campaigning – most especially in the use of new media technologies like the web and other new technologies and their integration with traditional direct response methods. He is the author of two books: The Fund Raiser’s Guide to the Internet and The Nonprofit Guide to the Internet and the editor of two books: Internet Strategies: Best Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results and is also a contributor to numerous books and magazines.
Mike was a founding board member of the Washington-based e-Philanthropy Foundation, was the first chair of its Education Committee, and was the founding Foundation Chair for the first global charity online lottery, www.globelot.com.