Webinar: Building Community Online

So you say you want to build a community online? It seems like everyone’s talking about bringing people together online to accomplish a goal. Doesn’t it sound easy? It’s a lot more work than you might think, though. It takes a lot of work, research and planning to get people rallied around a cause. In this webinar, we’ll look at the groundwork for building communities, online tools to support a community, audience behaviors, and internal capacity.

What will I learn? We’ll look at the concepts and methods used to frame online community-building strategies. Once we have a framework established, we’ll look at how to map out your key audiences and bring them together in the community. We’ll also look at how to build a community that aligns with your goals, objectives, tools, and tactics.

Who should attend? The webinar is specifically designed for nonprofit marketing and communications directors and managers who have a basic knowledge of social technologies and are looking to establish a framework for their online communications strategy, how to best implement tools to support that strategy, and how to strengthen your online presence. The webinar is also for executive directors looking to gain more insight and knowledge to help broaden your vision for organizational goals.


Speaker: Demetrio P. Cardona-Maguigad
Demetrio P. Maguigad is a community educator, creative producer, and communications strategist working in the field of nonprofit communications for over 15 years. He is currently the Strategic Design Director at LimeRed Studio where he leads the strategic development, management and research of web projects for nonprofits, universities and social enterprise organizations. He is also an adjunct faculty member at Columbia College Chicago where he teaches the Social Media & PR Strategies courses and conducts curriculum research and design in the Marketing Communication Department He was formally the New Media Manager at Community Media Workshop where he led the organization's on-line strategy and provided strategic online communications training and consulting. He is a co-convenor of NetTuesday Chicago, a monthly meet-up group for nonprofit communicators, web advocates, technologists and developers bridging the gap between technology and grassroots community development. He has presented his work and consulted for a number of organizations including The National Trust for Historic Preservation, The Rockefeller Brothers Fund, ART NY, Center for Book Arts NY, Mott Foundation, Michigan Nonprofit Association, Global Donors Network and many more. He is also the host and executive producer of the Chicago is the World radio program on the international format of Chicago’s WHPK 88.5 FM where he has featured both local and international musicians, artists, community activists and storytellers for the past five years.