If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” It’s one of the hottest topics of discussion in the nonprofit sector. But what is donor retention? And why is it important?
This session will give you an overview of the current state of donor retention, as well as an introduction to Bloomerang and how it can help you retain and engage more donors.
We’ve taken the knowledge of world-renowned fundraising professor Adrian Sargeant, communications best practices of author and speaker Tom Ahern, digital marketing insights from trusted thought-leader Kivi Leroux Miller, and the technical expertise of industry veteran Jay Love and merged them into a simple, modern donor management application that any fundraiser can use.
Be familiar with current research on donor retention and how it can increase or decrease can impact your bottom line
Understand how to calculate your donor retention rate
An overview of the Bloomerang software
About the presenters:
Jay B. Love is CEO and Co-Founder of Bloomerang. He most recently served as the Senior Vice President of Avectra. Prior to Avectra, he was CEO of Social Solutions, Senior Vice President of the Arts and Cultural Division of Blackbaud, and the CEO and Co-Founder of eTapestry. He was a Founding Chairman of NPower Indiana, Founding Member of Techpoint Foundation and Founding Member of the AFP (Association of Fundraising Professionals) Business Member Council. He also chairs the AFP Ethics Committee. You can find Jay on Twitter @JayBarclayLove.
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to NTEN, Nonprofit Hub, Ragan, Social Media Today, Search Engine Journal, The Build Network, Technorati, Content Marketing Institute, Conductor, and Business2Community. Steven serves in a marketing/communications role on several nonprofit committees, is a frequent speaker at nonprofit conferences, and is a highly sought-after webinar presenter. He is routinely interviewed by media outlets for his expertise in digital marketing. Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. You can find Steven on Twitter @StevenShattuck.