Product Spotlight: Starting & Growing Sustainable Funding for Your Nonprofit

Six out of ten donors will stop giving to your organization next year. Nonprofits tend to focus on attracting new donors, but the key to sustainability and lowering costs is retaining the donors that already give. In this session focused on donor retention and monthly donors, we’ll discuss the five essential steps needed to start a program, how to improve and grow your success once it’s established, and tools to help you manage it efficiently.

Key Takeaways:

  1. 5 reasons why you should start a monthly giving program
  2. How to convince your board to start a recurring donor program
  3. 5 essential steps for creating and growing a recurring donor program
Speaker: Erica Waasdorp
Erica Waasdorp started A Direct Solution in December of 2003 with more than twenty years of experience in direct marketing, from both sides of the desk, on the client side and the agency side. She has helped several organizations with their annual fund campaigns, grant writing, events and public relations. Erica is currently working with DonorPerfect on the Monthly Donor Marketing and Cultivation Kit as well as her next book, called Monthly Giving Made Easy.