Product Spotlight: Social Media and Marketing Tactics Nonprofits Can Learn from Food Trucks

If you live in or have visited almost any major city, chances are you’ve seen the lines around the block for one of the many food trucks serving the hungry masses tasty lobster rolls, Vietnamese inspired tacos, or delicious cupcakes. But beyond filling our bellies, these new businesses have become marketing masters, utilizing social media and other tools to bringing new customers to their businesses.  Nonprofits can learn a thing or two from these food trucks.

We’ll take a look “under the hood” to uncover the secrets of their explosive success through masterful grassroots marketing, a collaborative spirit and a laser focus on their brand.  We will also hear from nonprofits that successfully use these tactics today.  You’ll walk away with 6 practical tips straight from the streets!

In this webinar, participants will:

  • Discover how grassroots marketing can propel your mission
  • Learn how to manage risks and tests concepts
  • Define your brand and your personality
  • Create a sense of urgency


About the Presenters:

Erin Shy

Erin is VP of Product Management for Sage Nonprofit Solutions in Austin, Texas.  Erin has over 10 years of experience creating and delivering fundraising and accounting solutions that meet and exceed the expectations of Sage’s customers.  Erin is a business member and frequent speaker for the Nonprofit Technology Network (NTEN), AFP’s International Conference and local events, the Council for Advancement and Support of Education (CASE), and the Center for Nonprofit Success. Erin holds a Bachelor of Arts degree in Middle Eastern Studies and Government, with a minor in History, from College of William & Mary in Williamsburg, Va. You can connect with Erin on LinkedIn or on Twitter @erinshy.

Carie Lewis

Carie, Director of Emerging Media, The Humane Society of the United States is the lead social media strategist for the nation’s largest and most effective animal welfare organization. As media is constantly changing, a large part of her responsibilities include evaluating new technologies and trends in the nonprofit technology sector, and preparing the organization to adapt to those changes. Her efforts have led The HSUS to the title of the Third Most Successful Nonprofit on Facebook Causes, as well as recognition by leading publications such as:  Best Promotion of Social Media Efforts by a Big Brand by Fast Company, Best Use of Facebook Tools by Mashable, and One of the Top 20 Nonprofits on Twitter by The Huffington Post.  Connect with Carie on Twitter @cariegrls.