Ask The Expert: Podcasting

Podcasts have been around for some time, but there’s been a recent resurgence and explosion of new podcasts in the past year. With technology making it easier than ever to access—and produce—podcasts, nonprofits are finding podcasts to be an effective channel for reaching new audiences. Join the conversation as we speak with several nonprofit podcasters. They will share their experiences, tips, and strategies for how the podcasting medium can be a valuable channel for engaging your supporters. Whether you’re a podcast listener, producer, or just curious to learn more, you’ll discover how podcasts can enhance your social change work.

Key Takeaways:

  • How to be a successful podcaster for your nonprofit
  • What elements make a compelling podcast
  • Time and budget considerations for podcasting
  • Recommended podcasts and other resources
Speaker: Tony Martignetti
Tony Martignetti hosts Tony Martignetti Nonprofit Radio, Big Nonprofit Ideas for the Other 95%. He also hosts the short-form podcast 'Fundraising Fundamentals' for The Chronicle of Philanthropy. Tony has been serving nonprofits since 1997 with planned giving fundraising; charity registration; consulting; speaking and training; and video blogging at tonymartignetti.com. You can also catch Tony doing stand-up comedy in New York City and find him @tonymartignetti on Twitter.
Speaker: Beth Brodovsky
As the President of Iris Creative Group Inc, Beth Brodovsky helps organizations attract, engage and inspire their perfect person. You could call this branding, marketing and design. Beth calls it Driving Participation. To help nonprofits become better marketers Beth created and hosts the Driving Participation Podcast. The weekly program features conversations with nonprofit leaders about what’s working in communications today. Beth also runs Nonprofit Toolkit, a resource for need-it-now graphic design templates and marketing training. She leads workshops, webinars and speaks nationally on nonprofit marketing.