Ask The Expert: Mindful Social Media

Using social media to build real online community engagement can be an exciting, but often daunting, challenge. Join our Ask the Expert session this month to learn more about how you can mindfully—and effectively—use social media to build your community of supporters. We’ll explore how you can navigate the needs of your community as well as the needs of your organization or business, and balance social goals with social realities.

Key Takeaways:

  1. How to use social media help to create deep connections between people and your cause
  2. Ideas for incorporating empathy and empowerment in your messaging that engages supporters
  3. Strategies for building awareness and advocacy efforts through social channels
  4. Tips and tools for time management when social media is only one piece of your job

Be sure to check out The Mindful Community Manager by one of this month’s experts!

Speaker: Adrienne McCord
Adrienne consults with NGOs around the world helping social impact organizations achieve amazing outcomes through effective storytelling, community outreach and cause marketing. She offers heart-centered consulting services to cause organizations; helping businesses and nonprofits succeed together with practical information, connections and recognition. Follow her on Twitter: @adriennessmccord
Speaker: Janet Fouts
Janet Fouts is Founder and CEO of Tatu Digital Media, a San Jose Digital Marketing Agency. Founded in 1996, Tatu Digital works with a range of clients from tiny non-profits to Fortune 50 corporations to manage brand reputation, create effective social business strategies, manage campaigns, search engine optimization and marketing. Janet is a frequently requested speaker on the topics of digital marketing and social business at conferences and within corporations around the world. She has written 5 books, including the recently published: Mindful Social Marketing: How Authenticity and Generosity are Transforming Marketing. Follow her on Twitter: @jfouts
Speaker: Meico Whitlock
Meico Whitlock is a digital communications consultant and the Associate Director for Communications at the National Alliance of State and Territorial AIDS Directors (NASTAD). Meico has served the nonprofit and public sectors for over a decade by working to improve the reach and impact of information and communications technology for underserved communities. He is passionate about connecting people, information, and technology to promote wellness and lasting social good. He holds a Master’s Degree in Information from the University of Michigan with a specialization in Community Informatics and a Bachelor’s Degree in Political Science and Spanish from Morehouse College.