Ask The Expert: Engagement Scoring: Activate Your Supporters and Measure Your Impact

Being an effective organization means connecting with your different levels of supporters with the right tactics for the right audience. Engagement scoring is about measuring the involvement of your constituents, and determining the best way to inspire them towards higher levels of engagement in your mission. Our experts will dive into the how and why of setting up engagement indices or refining your existing strategies. We’ll discuss simple tools to measure and use your engagement data for greater impact.

Key Takeaways:

  1. Simple ways to set up engagement scoring at your organization across multiple platforms
  2. Measurement strategies to more accurately gauge your impact
  3. How to use your data to evaluate  identify gaps or problem areas in your work
  4. Tips for evaluating and refining your engagement indexes over time
Speaker: Elana Leoni
Elana Leoni (@elanaleoni) is the Director of Social Media Strategy & Marketing at Edutopia. Under Elana's leadership of 7 years, Edutopia's social media presence has exponentially grown to reach millions of education change-makers. Elana is a five-time edcamp organizer and is passionate about the power of being a connected educator and DIY professional-development. She also blogs and speaks nationally about practical ways to use social media in education. Follow her @elanaleoni on Twitter.
Speaker: Sarah Francis
Sarah is Percolator’s Campaigner-in-Chief. Her superpower is using technology to get large numbers of people incredibly excited to help mission-driven organizations succeed. (Her secret weapon is the “Happy Clap” — by the time you hear it, it’s too late). Before joining Percolator, Sarah was the Chief Technology Officer at MomsRising, a million-member advocacy organization focused on making America a truly family-friendly place. In just 5 short years, Sarah helped build MomsRising from an organization of 20,000 to an organization that is over one million strong. She’s a veteran of progressive political campaigns, creating voter communication campaigns for organizations and progressive candidates across the country. Sarah is also Percolator’s Google Analytics and SQL junkie and loves to create ways to measure the metrics that matter.