This is one of five half-day trainings taking place the day before the 2015 Leading Change Summit in Washington, D.C. Half-day trainings are open to both LCS attendees and non-LCS attendees. Space is limited.
In this training, we will explore how to make people care about your organization as much as you care about your issues.
“How do I know that I have the right skills on my team to effectively execute my digital strategy? Why can’t I get better click-through rates on my email blasts? Why are my fundraising numbers down? Why isn’t anyone going to my site? Why don’t we have new followers on Twitter?”
In this participatory workshop, Forum One will teach you methods for defining your organization’s persuasion messages—both internally and externally—and developing strategic content. We’ll help you learn to create results with existing audiences and cultivate new supporters and truly active followers that love your .org.