Meet the NTEN Community

The NTEN Community is full of great folks. Here are just a few of them.

Sheldon Mains

Sheldon Mains Consulting

Sheldon Mains helps nonprofit organizations improve service to thei2008 NTENny Winnerr communities. This may be planning new technology, evaluating current technology, integrating technology into the day-to-day operations of the organiza2009 NTEN Booster2009 NTEN Boostertion or getting the organization to think in totally new ways. Sheldon is passionate about using technology to help nonprofits tell their stories and advocate for important issues. He believes that technology change should be combined with business practice and organizational changes to have the most positive impact.

Michaela Hackner

Forum One Communications

Michaela Hackner is a Senior Project Officer at Forum One Communications, where she leads strategy and web development projects for foundations, government, and non profit organizations. In her former life she was a web developer for the private sector,2009 NTENny Winner with a stint in humanitarian aid analysis, and overseas working for a women’s micro-finance program in Cambodia and Kenya.

Shifting to a focus in international development related work in 2005, Michaela recognized the need for technology expertise within non-profit organizations - both in terms of marketing and communications purposes, and for the delivery of services to constituents/beneficiaries. Taking advantage of her varied background, Michaela seeks to make the internet and technology accessible for all non profits and their audiences as well as exploiting it for the good of humanity.

In her spare time Michaela enjoys traveling, long-distance running, photography, and hanging out with her wild doggy, Atlas.

Justin Perkins


Justin Perkins, a social entrepreneur, accidental techie, new media marketing2008 NTENny Winner expert and former State water resources administrator for a major watershed in Colorado, joined Care2 in January 2006. Justin develops partnerships with nonprofits and customizes strategic campaigns for them to reach Care2's audience of 8.7 million members, or leverage Care2's audience to reach other networks. He also develops new tools to help nonprofits with marketing and fundraising.

Michael Hoffman

See3 Communications

Michael Hoffman is the CEO of See3 Communications, a firm that helps nonprofits and causes use the internet for advocacy, 2009 NTENny Winnereducation and fundraising. He is an internet entrepreneur, and an expert in the use of social media in the nonprofit sector. Hoffman is frequently asked to consult with organizations about marketing strategies and new media development. He is frequently quoted in trade journals, industry blogs and the mainstream press about the intersection of social media and causes. He is a founder of DoGooderTV and, and is a nationally sought-after speaker on topics such as cause marketing, and the revolutionary power of web video for social change.

Ruby Sinreich

Fellowship of Reconciliation

Ruby Sinreich works as the Co-Director of Communications at the Fellowship of Reconciliation, an interfaith organization working for peace2008 NTENny Winner and justice through nonviolence since 1915. She is also the founder and editor of, a progressive local politics blog in her hometown of Chapel Hill, NC.

Ruby has been working for 15 years to help progressive nonprofits2009 NTEN Booster2009 NTEN Booster use the Internet more effectively for communication, activism, and organization. She has impacted nonprofits of all shapes and sizes including local women's centers, statewide advocacy groups, and national and international institutions such as Planned Parenthood Federation of America, Greenpeace International, and the American Civil Liberties Union.

Ruby is especially interested in using social networking tools to empower supporters and help them lead organizations from the bottom-up.