Submitted by Joleen Ong on Thu, 11/20/2014 - 10:59am
In 2009, Clay Shirkey predicted, “For the next few decades, journalism will be made up of overlapping special cases.” Meaning, as print news becomes obsolete, nuanced approaches to information-sharing will emerge that will meet the intended goals of journalism; consumption of information will change; and reporters will no longer be the only ones who are breaking news. Shirkey also said, “Now is the time for experiments, lots and lots of experiments.”
Fast forward to 2014, and this prediction still holds true. There are ample opportunities for nonprofits to help inform, shape, and create stories for the media. In this recap from the 2014 Independent Sector Conference in Seattle, where I attended the session, “Navigating the New Media Landscape," I sum up five key opportunities for nonprofits.