Continuing my recent theme of sharing the advice NTEN members have for nonprofits who are wary about jumping into the seas of social media for their causes, I want to point out Michele Martin's post on her blog, The Bamboo Project.
It offers initial steps an organization can try within the comfort zone of its own network: its staff.
Evolving Tools for Your OrganizationIt makes sense that the best reason anyone has for learning and using a new tool is that it makes his/her life easier or better.
When organizations look at social media tools as a new obstacle rather than a tool, they're naturally going to be wary of them. If they can turn those perceived obstacles into useful components of their professional lives, they'll end up leveraging them for their causes with confidence -- and maybe even gusto -- rather than with fear.
Michele not only explains which tools (blog, wiki, a social network) an organization can employ internally, but great applications for them like project management and staff training resources. Check it out!