Your guide to resources that will help you put technology to work for your cause.
> Your organization doesn't have a blog yet? Fair enough: it's possible you don't need one. In the spirit of summer reruns, though, you should read two excellent posts by Britt Bravo to help you decide: "10 Ways Nonprofits Can Use Blogs" and "5 Tips to Start a Nonprofit Blog". Like an episode of Cheers on TV Land, these posts feel fresher than many newer offerings.
> New NTEN Board member Michelle Murraine has more great advice on starting a blog in her article, "Blogging as a Tool for Activism". Michelle covers not just blogging, but tagging, RSS, and trackbacks with uncommon clarity.
> If you're hungry for more on blogging -- and social networking -- you'll find plenty of ways to sate yourself with NTEN's compilation of resources in a single Google Document. No need to thank us. We do it because we like you. And because we come to you to compile these amazing resources in the first place. We do it because you are great.
Interact with Google
> Speaking of Google, did you know that you can post comments to stories on Google News that mention your organization? This could be a great way to gain exposure or correct misconceptions. Kudos to Google for referencing not just the Tooth Fairy, but the Tooth Mouse on their How-To page.
> Avinash Kaushik, Google's own Analytics Evangelist, continues his crusade to convince the world that the Bounce Rate metric is "sexy". You can enjoy more of Avinash's charm while learning about Google Analytics sexiness with the recording of the NTEN webinar, "Know Your Web Site: An Hour a Day with Google Analytics".
> If you've been considering Google Apps -- remember, they're available free to nonprofits -- Google offers free webinars on their uses and functionality.
Manage Mailing Lists
> Given the array of email list management options, it can be hard to choose among them. e.politics offers a product round-up, while another by Idealware provides more options and advice.
> Once you have a mailing list, you need to start worrying about your reputation, which Dr. Bill Pease, Chief Scientist at Convio, calls, "the driving component governing your deliverability." This isn't like high school, though, when you had to track down whispered accusations: Secure Computing's TrustedSource, ReturnPath's Sender Score, and Ironport's SenderBase all offer ways to check some aspects of your emailing reputation, for free.