Submitted by Anna on Mon, 01/07/2008 - 10:30am
A discussion thread about email subject lines has been growing on The Progressive Exchange List
, beginning with a question from Karla Capers of the Union of Concerned Scientists:
I just received this email from "Doug Bishop" asking me to make a donation to the Edwards campaign. I have used this tactic before to raise money for organizations--sending an appeal to the list from a fellow "everyday person"--but I've never changed the "from" name on the outgoing email. I worry that if the email comes from a new name that list subscribers don't recognize they'll either just delete it, or worse, report it as spam. What do others think about this tactic?