News from the NTEN Connect Blog

NTEN Google AdWords Trainings

Submitted by Holly on Fri, 10/12/2007 - 7:45pm
Who isn't looking to drive more traffic to their web sites? Google AdWords is one of the most effective ways to do just that. And, thanks to the Google Grants Program, qualifying nonprofits can employ this marketing tool for free.

Following the enormous success of our webinar on Google Analytics, NTEN nabbed Google AdWords Evangelist Frederick Vallaeys for a two-part series on AdWords.

> Join us on Tuesday, October 16th, for "Introduction to Google AdWords", when we'll explore how Google AdWords works and learn the basics of running a campaign, including:
  • Understanding the elements of an AdWords Campaign
  • Selecting keywords and writing copy
  • Setting pricing
  • Tracking the results

> Register Today for "Introduction to Google AdWords"

> Come back on Thursday, October 18th, for "Advanced Google AdWords", to learn the tips and tricks that will make your AdWords campaigns hum:

  • Improving your ad and keywords
  • Managing multiple campaigns effectively
  • Preparing effective landing pages

> Register Today for "Advanced Google AdWords"!


When: Tuesday & Thursday, October 16th & 18th, 11 am PT / 2 pm ET

Cost: $25 for NTEN Members, $50 for non-members (per webinar)

Presented by
: Frederick Vallaeys, Google AdWords Evangelist

NTEN Members: Don't forget that if you renew with NTEN right now, you'll receive a $25 coupon good toward your next event registration. Renew your membership today and attend this webinar for free!

Kintera Throws Open the Doors

Submitted by Holly on Fri, 10/12/2007 - 10:56am

Kintera has an Open API. Kintera customers and select vendors can now access an extensive and documented API to connect their applications to Kintera Sphere. From their press release:

Kintera,® Inc. (NASDAQ: KNTA) today announced that Kintera Connect™, the company's open application integration platform, is available for clients and partners to integrate directly with Kintera technology. As a result, best of breed solutions are now available through the Kintera Connect Partner Program, providing organizations with the freedom to select solutions to best meet their unique needs.

If you are looking for more information, check out:


How to Choose and Use Open Source Software

Submitted by Brett on Wed, 10/10/2007 - 2:28pm

Michelle Murrain and the Nonprofit Open Source Initiative (NOSI) have just published an update to their excellent "Choosing and Using Free and Open Source Software: A primer for nonprofits". If your organization is considering a move to Open Source software (or if you want to push it in that direction), you should give this well-written guide a read.

The heart of the primer is found in Chapter 3, "How should you decide if FOSS will work for you?" Michelle writes, "All organizations should consider implementing FOSS. But in any organization, it is necessary to make a case for what can be a significant internal change." She then lays out a cogent overview of the costs and potential value of FOSS, with case studies to illustrate key points.

Group Fundraising 101

Submitted by Brett on Wed, 10/10/2007 - 9:59am
Who could be better at raising money for your organization than your current supporters -- and their friends?

Group fundraising helps you tap into the knowledge, enthusiasm, and most importantly, the peer network of people already giving to your cause.

Join Peter Deitz and NTEN on Thursday, October 11th for a repeat performance of our popular webinar "Group Fundraising 101: From Benchmarks to Success Stories".

Get behind the buzz words and learn how group fundraising can help your organization reach new donors while deepening your relationships with existing supporters. This webinar will explain how nonprofits can use Peter's original benchmark figures to integrate group fundraising into larger annual or capital campaigns, while also featuring success stories of non-profits currently using group fundraising.

When: Thursday, October 11th, 11 am PT / 2 pm ET

Cost: $25 for NTEN Members, $50 for non-members

Presented by: Peter Deitz, Founder of Social Actions

> Register Today!

NTEN Members: Don't forget that if you renew with NTEN right now, you'll receive a $25 coupon good toward your next event registration. Renew your membership today and attend this webinar for free!

Learning to Love MySpace?

Submitted by Holly on Thu, 10/04/2007 - 1:21pm

I'm a total snob when it comes to MySpace. My house is pretty much always spotless, and that's the way I like my interface design, too: clean.

So I get the chills when I check out MySpace. Too cluttered! Nonetheless, it's a tool nonprofits cannot ignore. Folks like IFAW and many others have used MySpace to engage and activate a whole new constituency.

If you're looking to start a MySpace campaign, or if you have one already and want to improve it, check out Heather Mansfield's post on optimizing your MySpace page.

Microsoft Pulls Back the Curtains, But Keeps You Off the Stage

Submitted by Brett on Wed, 10/03/2007 - 2:05pm

Microsoft announced today that it will make the source code for its .Net Framework freely available under its Shared Source license, essentially opening the source, rather than open sourcing, their popular development platform.

For those who accept the Microsoft Reference License -- the MS-RL, certainly not to be confused with the MS-PL or the MS-CL -- the source code will be available for download, but not modification.

The significance of this? Andrew Brust, Chief of New Technology at Twenty-Six New York, tells eWeek, "Being able to step through and review the source should provide much better insight into how the .Net Framework libraries are implemented, and in turn enable developers to build better applications and make even better use of them."

NTEN Members Are Renewing Early for 2008 and Getting a Reward

Submitted by Annaliese on Tue, 10/02/2007 - 10:45am

It's that time of year: leaves are turning, football season is heating up, organizations are preparing for seasonal fundraising campaigns, and NTEN members are renewing their membership for 2008!

Now that NTEN membership is on a calendar-year schedule, it's easier for members to re-member.

And we're thanking all of our members who renew before November 1st with a $25 coupon for their next NTEN event!

If you're not already an NTEN member, now's a great time to join: you'll get a head start on 2008 with a free preview of benefits for the rest of 2007.

Tool Review: Presentations in Google Docs

Submitted by Visitor on Mon, 10/01/2007 - 11:25am
Google recently announced that presentations have been added to Google Docs, enabling users to create, import, collaborate, and even show their presentations online. But how does this new addition to Google Docs stack up against the par for the course, Microsoft Powerpoint?

Monks, Democracy, and Facebook

Submitted by Holly on Fri, 09/28/2007 - 9:40am

Today, people around the world are wearing red to show their solidarity with the people of Burma. How do I know? I didn't get it from NPR, the news, or even email. I heard it on Facebook.

There's a lot of activity related to Burma on Facebook right now. There are 379 groups, and 141 events, in a myriad of countries and languages. I belong to one of the groups and have been following their work to see how they are using Facebook to create some real social change.

In this kind of work, with so many organizations and people involved from so many places, there's little chance to pin any particular outcome on any particular actor. But, if we consider social change to be engaging the previously un-engaged -- getting people who didn't know Burma from Bali to learn and take some action -- then I think we can do a nice little investigation.

From the Affinity Groups: Recommendations for Wiki Solutions

Submitted by Visitor on Fri, 09/28/2007 - 6:36am

With over 100 active groups and 5,000 users, NTEN's Affinity Groups platform is an incredible resource for those in the nonprofit tech community. There are a variety of discussions constantly taking place, ranging from the very basic and elementary aspects of technology in the nonprofit sector to the more sophisticated and technical.

A lively discussion recently occurred in the general NTEN Discuss Affinity Group about selecting wiki software.