News from the NTEN Connect Blog

Google & salesforce.com Get Reciprocal

Submitted by Brett on Tue, 07/31/2007 - 2:15pm

Google and salesforce.com recently reminded us of their new relationship, plugging the extension of their respective grant programs to nonprofits. Current recipients of donated salesforce.com licenses are eligible to apply for the Google Grants program, and through it, gain free AdWords. And Google Grantees are eligible to apply for the salesforce.com Foundation's product donation program. Ah, reciprocal relationships make me smile.

Being signed up isn't enough, though: you still have to learn how to use these programs effectively. To that end, check out our webinar on "Salesforce for Nonprofits", and then watch the fabulous Beth Kanter's screencast on integrating salesforce with AdWords (as previously covered in our blog).

21 Days of Twitter Day 4: Is Barak Obama on Twitter? Should we Care?

Submitted by Holly on Mon, 07/30/2007 - 3:40pm

It's day 4 of my 21 days with Twitter. Today, I started using it via the Facebook app, since I hang out there so much, rather than Twitteriffic. It's not as cool looking, but works great. It's also helping to cement my relationship with Facebook, so that's good, too.

I didn't report on days 2 or 3 with Twitter simply because there really wasn't anything to report. I got more random "checking my email" kinds of updates, but nothing worth writing home about (though I suppose we should update that phrase to "nothing worth blogging about"). Today, however, John Edwards Twittered. I mean, he Tweeted. Or did he Twoot? Whatever you call it, what he did was pretty cool. His message:

johnedwards Tell Gonzales, the man who brought us Abu Ghraib, Guantanamo & illegal spying: It's time to go! Sign the petition: http://tinyurl.com/2u945k

Electronic Advocacy Practices

Submitted by Brett on Mon, 07/30/2007 - 3:17pm

John McNutt, a researcher at the University of South Carolina, has published an article on e-advocacy, "Promising Practices in Electronic Advocacy". In it, he identifies four basic processes organizations use to support their efforts:

  • Gathering and Analyzing Information
  • Educating and Developing Awareness
  • Organizing and Coordinating Supporters
  • Applying Pressure

After noting that research shows electronic advocacy does indeed have an effect, McNutt makes 6 suggestions to nonprofits involved in the arena, including the always key – but too easy to lose sight of – idea that ultimately, e-advocacy is about human relationships, not technology, which is just a set of tools that can help you shape the future.

You can read the full article at Third Sector New England.

IRS Form 990: Have Your Say

Submitted by Holly on Mon, 07/30/2007 - 8:40am

Thanks to an alert from The Nonprofit Times, I got word about a new wiki put together by the National Center for Charitable Statistics and Guidestar for the sector to provide input into what the new Form 990 should look like. The IRS unveiled a revised Form 990 draft in June and is accepting public comment until September 14. Questions and comments about the draft form can be emailed to Form990Revision@irs.gov or mailed to the IRS:

Form 990 Redesign, SE:T:EO
1111 Constitution Ave., NW
Washington, D.C.; 20224.

The new form is expected to be ready next year, in time for the 2009 filing season.

To Protect and Celebrate (the Internet)

Submitted by Brett on Fri, 07/27/2007 - 2:22pm

OneWebDay bills itself as Earth Day for the Internet because it promotes protection of the Internet’s collaborative, participatory nature, as well as celebration. On September 22, nonprofits can help make the web “just a little better than it was before” simply by taking part: it’s up to you to decide how.

For last year’s inaugural event, physical gatherings took place in several countries, while some of the more innovative projects took place online, including one by a blogger in the Phillipines who collected personal stories on how the internet has changed lives. This year’s event is still in the planning stages – you can keep track of the news on their web site or suggest ideas through their Project Proposal Wiki– but there will be a heavy emphasis on short videos.

Is Your Email Managing You?

Submitted by Holly on Thu, 07/26/2007 - 8:14am
I think the answer is yes. As next week's webinar presenter Heather Holdridge told me, you have to fish where the fish gather. And the fish, my friends, are at the social networking sites.

MySpace is the world's 6th most popular website, with over 100 million accounts. Facebook is the second most visited site on the web, with over 30 million users. If you want to fish where the fish are at, social networking sites seem like a smart place to start! In this webinar, you'll get a strategic overview of what these sites are and the opportunities they present nonprofits. We'll follow with specific case studies that show how nonprofits are using social networking sites to build their email lists, whether they're e-newsletter, action alert, or donor lists. After these real examples (with statistics), you'll leave with a clear understanding of how social networks can complement your outreach strategies.

When: Monday, July 30, 11am Pacific

Presented by: Justin Perkins and Heather Holdridge of Care2

> Register now!

21 Days of Twitter Day 1: John Edwards Hearts Me!

Submitted by Holly on Tue, 07/24/2007 - 4:57pm

The magnificent Beth Kanter told me (well, she told a room full of us at one of her presentations) that it takes 21 days to create a habit (you know, outside of the wrong kinds of habits). Since my New Year's Resolution in 2007 was to be less snarky, I've embarked upon a grand experiment: I'm going to try all those crazy Web 2.0 tools I currently mock. I'll use each for 21 (work) days and see if I learn anything useful. Along the way, I'll document anything cool, useful, or fun that happens.

I'm starting with Twitter. Twitter is the lazy man's blog. It's an application that lets you quickly and easily publish what you're up to -- the blog you're reading, the report you're writing, the cat you're feeding. You invite your friends to "follow" your actions, and you can choose to follow theirs. The result? A constantly updated stream of what everyone in your network is up to. And folks, that's a lot of chatter.

New CiviCRM Standalone Release

Submitted by Holly on Tue, 07/24/2007 - 11:49am

While Open Source has been widely embraced in the server and CMS markets, it has yet to take off in the CRM field, so I'm glad to see that the Code for Change Team has a new release of CiviCRM Standalone out there. I hope they keep the momentum going.

Things I really like about it (after noodling for about 15 minutes):

 

  • It works with MyOpenID. Shouldn't everything work with an OpenID?
  • The admin panel is so easy to understand!
  • It's blazin' fast on their test server.

Many features need more work, but this release is REALLY early. I can say that I think it's starting to look like the real deal. I hope that they'll spend some time prettifying it, too. I'm a sucker for a pretty application.

Google AdWords and Salesforce.com Integration Screencast from Beth Kanter

Submitted by Brett on Thu, 07/19/2007 - 8:11pm
Beth Kanter has produced another Screencast and wiki resource, sponsored by NTEN and Salesforce.com Foundation. The screencast is about how nonprofits can use Google Adwords and SalesForce Integration to reach new audiences.

Google and Salesforce.com have recently formed an alliance to help millions of businesses better leverage the Internet to achieve success, combining the power of AdWords targeted advertising and salesforce.com's customer relationship management (CRM) expertise. As part of this new relationship, Google and salesforce.com are now extending each other's grant recipients the offer to apply to the partnering grant program. If you are a Google Grants recipient, you may be eligible for the salesforce.com Foundation's product donation program which donates 10 Enterprise Edition licenses of salesforce.com's award winning CRM platform to eligible nonprofit organizations. Note that organization's must meet the salesforce.com Foundation's eligibility requirements to receive a product donation from salesforce.com.

Looking Into Google Apps? Check out a Webinar

Submitted by Holly on Thu, 07/19/2007 - 6:01pm
In case you missed it, NTEN and Google held a shin-dig in the Bay Area last week where Google announced some big news for nonprofits: Google Apps is now available to nonprofits at no charge! If you're looking at moving to Google Apps, you'll want to check out one of Google's upcoming webinars. Please note that it's the Educational Edition that is being made available to nonprofits at no charge, so any webinars about the Education Edition will fit the bill for you. If you're the techie who will oversee the switch, check out their administration webinars too.