Submitted by Brett on Tue, 10/30/2007 - 2:26pm
Network for Good has released a new study, "The Wired Fundraiser: How technology is making fundraising 'good to go'" (PDF). Based largely on Network for Good's experience (and data) from offering some of the first charity widgets, the key findings are, in brief:
- When Wired Fundraisers Talk, People Listen: The messenger matters even more than the message.
- Not Every Wired Fundraiser Is a Champion: The successful Wired Fundraiser has a relatively rare combination of true passion and a means to lend a sense of urgency to their cause.
- Technology Makes a Difference: Widgets and social networks make existing personal fundraisers more effective.
- Smart Charities Embrace the Wired Fundraiser: And they find their own, “inner” Wired Fundraiser.